My Role

Supported the planning and execution of a first-to-market experiential media campaign that brought the spirit of the holiday season to New York's Grand Central Subway Station through an innovative scent integration. Collaborated with internal team members to gather and organize key media placement details, ensuring all campaign requirements and logistical considerations were captured throughout the planning process.

Maintained consistent communication with partners, vendors, and clients to help coordinate campaign execution, keeping stakeholders aligned on timelines, deliverables, and expectations. Managed billing, contracting, and administrative processes to support a seamless project workflow while contributing to the successful launch of a unique, immersive activation that combined sensory marketing with high-impact transit media.