Bath & Body Works x Vera Bradley NYC POP-UP
A custom-built coach bus served as the centerpiece of this Spring and Mother's Day 2026 activation, featuring premium giveaways, an interactive product testing experience, a DIY flower bouquet station, themed beverages, and curated photo opportunities. Together, these elements created an engaging, immersive experience that celebrated the season while encouraging product discovery, social sharing, and meaningful connections with attendees.
My Role
Brainstormed, developed, and presented creative campaign concepts aligned with brand objectives and campaign assets, contributing several original ideas that were ultimately incorporated into the final campaign execution. Led the development and presentation of a themed pop-up activation designed to generate buzz, showcase new product launches, and celebrate Mother's Day 2026, helping shape the overall creative direction of the experience.
Served as the media buyer by initiating vendor outreach, evaluating and presenting location options, and recommending final venues and activation dates based on strategic goals, audience reach, and budget considerations. Managed project coordination by delegating responsibilities across team members, monitoring timelines, and ensuring all deliverables stayed on schedule for a seamless production process and successful activation weekend.
Demonstrated strong creative problem-solving skills by navigating budget constraints, identifying cost-effective solutions without compromising quality, and providing strategic guidance on executing a visually engaging and impactful campaign. Effectively managed client and partner expectations through clear communication, proactive planning, and collaborative decision-making throughout the project lifecycle, ensuring the final activation reflected both the campaign objectives and key creative concepts.