Synchronize Your Watches
Inspired by the original 1985 billboard on Sunset Blvd in Los Angeles, we recreated the billboard and buildout digital clock with a live countdown to Universal Parks Fan Fest Nights. A yearly event where iconic Universal films come to live at Universal Studios Hollywood. This activation received tons of online buzz and was all over social media pages.
My Role
Served as the primary liaison between the client, vendors, and internal teams to successfully bring a re-creation of the iconic 1985 Back to the Future Sunset Boulevard billboard to life. Managed day-to-day communication across all stakeholders, ensuring alignment on project goals, creative expectations, production timelines, and logistical requirements from concept through installation.
Oversaw the billboard build throughout the production process, monitoring progress to ensure quality standards, timelines, and technical specifications were met. Coordinated communication between the engineering team, fabrication partners, and billboard owners to proactively address challenges, streamline approvals, and ensure a seamless delivery and installation.